How can you emphasize that your brand sells more than just shoes? Zappos took an extremely provocative approach - by spreading posters of naked women all across New York CIty censoring the private parts with the tag-line - More Than Shoes! The posters even have QR codes that lead you to their mobile website where you can dress the model and buy the clothes yourself! There's even a quiet entertaining video!
On the otherhand, don't you think they're trying a bit too much?
So whadaya think Innovers? Epic win or fail?
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